Digital Marketing Strategy At A Glance
AT A GLANCE
WELCOME TO THE WORLD OF DIGITAL MARKETING
Digital Marketing can be very complex. Not many people have a sound understanding of it. What makes things even more challenging is the fact that things change so quickly on the web. For the sake of simplicity, we have broken down your digital marketing strategy into 3 easy to follows steps. Different organizations will be at different phases throughout their growth cycle..
THE PHASES OF YOUR DIGITAL MARKETING STRATEGY
You reside in one of these phases of strategy development
The Golden Rule:
TRAFFIC + CONVERSION = SALES
Creating a winning strategy by putting all the pieces in place one layer at a time.
WE WANT TO PROVIDE VALUE TO PROSPECTS AND TURN THEM INTO BUYERS
The statement above is the essence of a sales funnel. Below is a simple sales funnel that shows the process many digital companies use to sell content and engage information seekers and turn them into buyers. The idea is to offer increasingly better levels of content so that people who sign up on your list for free end up buying later in the future. As they become buyers (usually with a small purchase) they are offered increasingly high end products until a very expensive product is offered at the end. How this is implemented will vary from market to market, but the ideas and fundamentals are the same universally.
The Process Is Simple…
- Create Action Paths On Your Website
- Choose A Traffic Source
- Send Visitors To Your Site
- Measure The Results
- Tweak Areas On Your Site That Need Improvement
These simple steps are in a nutshell…..the essence of digital marketing.