PHASE 1: Branding & Messaging
Branding and messaging give your prospects a deep level of understanding about your business very quickly. Your website serves as the first place your prospects generally go to make assertions about your ability to meet their needs. This is our first place of focus as it is the place where your brand meets your message.
CAPTURE THEIR ATTENTION
Your website relies on 3 factors:
You have three seconds to capture a prospects attention on the web before they decide to do business with you or click away… usually for good.
WHAT MESSAGE ARE YOU SENDING?
These questions are the first thing people ask themselves when they engage with your brand:
- Is the company credible?
- Is this a professional company?
- Are they trustworthy?
- Is this company stable?
- Am I in the right place?
- Do I feel welcome here?
Ideally a business owner would want a potential prospect to answer YES to all of these questions. That is why it is fundamental to ask yourself the following questions before doing anything.
DEFINE YOUR BRANDING AND MESSAGING
These are questions you need to ask before defining your brand:
- Who is your target audience?
- What particular problems does your target market have?
- What are their demographics?
- How are you going to solve those problems?
- Do you sell quantity or quality?
The better you define these questions, the better you will resonate with your audience.