3 Steps to Effectively Use Hashtags

Ask anyone under the age of 20 what the symbol is and they won’t call it a pound sign. This harmless little sign has now taken on a whole new identity, one you must adapt to to remain modern and appealing on today’s social media channels…but how?

When done right, hashtags can improve your visibility online, extend your reach, and much more! Of course, too much of a good thing can be a really bad thing and hashtags are no exception to this rule. Even #millennials don’t want to see #useless #hashtags #EverywhereTheyGo, because #That’sTotallyAnnoying. See our point? With these tips, you’ll be using hashtags successfully and engaging your superfans in no time!

Choosing the Ideal Hashtag for Your Business

Make sure you create a brand hashtag that is short, easy to spell, and unique to your company. Remember, short and sweet is always better. If your business builds homes, a hashtag like #BuildingTheHomeOfYourDreamsIsWhatWeDo is less appealing and memorable than #DreamHomesByBusinessX. The same goes for a campaign hashtag. For a promotion, keep its unique hashtag short and simple so fans remember it easily and tag it whenever it’s relevant! Easy, right?

Using Trending Hashtags

Slapping an octothorpe on any old word isn’t doing you any favours. Your best bet is to use hashtags that are already trending on social media channels. Again, this comes with a word of warning:  less is more! If you spam a trending topic with too many posts or hashtags that are irrelevant to your business or post, you run the risk of irritating your potential audience. How do you know what’s trending? A few great resources, like hashtags.org and Trendsmap can help you discover what’s trending and what you can use to boost your social media reach. See? It’s not so hard!

Social Media Platforms

What social platform will you be using? Let’s run through the most common platforms together and make sure you’re hashtagging like a pro. Using hashtags on Facebook isn’t actually useful in boosting engagement, so you can drop them altogether. If you’re a die-hard hashtagger, limit your usage to one or two tags per post. Similarly, using less than two hashtags is most effective for Twitter as well. To optimize Google+, you can simply increase it to three tags. On the opposite end of the spectrum, Instagrammers use upwards of 11 for optimal performance. Remember though, don’t overdo it either. Got it? Great!

Now you’re ready to get out there and hashtag your way to success! With our suggestions, you can grow your social media following, extend your reach, and so much more. Still hesitant? Let us know! Cargo Digital is ready to help whenever you are.

facebook following

Building an Organic Facebook Following

Facebook’s Newsfeed algorithm is one of the most debated systems around. This algorithm determines who can see your posts and where they show up in the Newsfeed.

There are four main components of the algorithm:  interest, the creator, the post type, and the recency of the post. We’ll explore these components and how to build your following organically.



The first thing Facebook considers is how interesting users find your content. Followers will see more of your posts because they’re already interested in your page. How much interaction a post receives is also factored into the algorithm. The more people who like, share, and comment on your post, the more people it will reach!


The Creator

The performance of your page’s past posts is measured against posts from other users. This is where it helps to be more active on your pages! Remember, though, more activity doesn’t always equal more interest.


Post Type

The type of post plays a role in how much interest and reach a post receives. Typically, photo-based posts on Facebook rank higher than text-only posts. Images allow users to take in information more quickly than text-based posts.



There are over three million posts made to Facebook every hour, and how recently you posted will matter! The Newsfeed algorithm takes publishing time into consideration when determining where your post should appear.


How to Grow your Audience

The best tips to grow your organic Facebook following are simple. The first, and likely the most logical, is to be active on your page! If you’re not posting, there’s nothing for your audience to interact with. Varying the content you post can also impact on your follower numbers. Different types of posts appeal to different members of your audience.

By responding to comments, reviews and creating a dialogue you can see a big difference in the engagement level of your audience. Be social and use your accounts to connect and engage with your followers!

If there’s one thing that will work against your business page, it’s spamming. Ensure you post the best content by curating it carefully, based on the wants of your audience. By posting only curated content, your followers are more likely to be engaged!

This information, and these tips, could help you grow your own Facebook following without having to spend any money! Still need some help with your social media audience? Cargo Digital is here to help.


11 Tips for Upping Your Content Marketing Game

Content Marketing

Create Killer Content

Content marketing is like pretty much anything else; you have to come at it from the right angle in order to find success.

So, rather than give you a step-by-step guide about how to do content marketing (there are plenty of those already, aren’t there?), we figured it would be a good idea to offer some general tips for how to approach content marketing.

Hopefully, by following these tips, you’ll be well on your way to upping your content marketing game.



Focus On One Thing At A Time

If you’re like anyone else, you’ve probably got more than one project going at the same time. Rather than trying to tackle everything all at once, take things one at a time. This ensures that you’re giving every project the attention it needs, and that you’re delivering at the level you know you’re capable of.

Don’t Listen to the Haters

In the online game, you’re going to have to deal with your fare share of haters. Don’t listen to them! In almost every case, they represent a group of people who aren’t your target audience. So, why waste time worrying about what they think, or worse yet catering what you do to suit their needs?

Brevity Is the Soul of Wit (and Content Marketing)

There’s an old phrase called “Keep it simple, Stupid”, which some people refer to as the KISS rule. In content marketing, you’ve got to get straight to the point. So in your blog posts, always try to avoid run-on sentences and passive voice, and instead focus upon writing clear and cutting prose.

Your Audience Can Only Be as Enthusiastic as You Are

Enthusiasm is contagious, and in order for your content marketing to be successful, you have to display enthusiasm for your topic. If your audience is able to sense apathy on your part, or that you’re putting in less than your full effort, then you run the serious risk of losing that audience.

Know What You’re Good At and Do It

Every person has things that they’re good at and things that they’re not. You’re only going to frustrate yourself if you try to imitate the style of someone who’s dissimilar from you. Instead, focus on what your strengths are as a content marketer and bring those strengths to bear in what you do.

Always Respect Your Audience

It’s all too easy to forget what a valuable commodity your audience’s attention is. You have to appreciate the value of that commodity by always respecting the intelligence of your audience and the time that they devote to you. All it takes is one act that violates the trust they’ve placed in you to ruin everything you’ve accomplished.

Sometimes You Have to Say “No”

You’re not Superman or Superwoman; you’re a human being, and you have limitations. It’s important to know when you’re taking on too much, and when you will have to say “no” to certain projects. While it’s never good to turn down projects, saying “no” is much better than under-delivering because you’re spread too thin.

Work Smarter, Not Harder

You’ve heard this advice plenty of times before, but it bears repeating. Find ways of increasing the efficiency of your writing process, and accept the fact that you can’t always expect perfection. Instead, always leverage those times when your productivity is at its peak, because that will make things easier on you in the long run.

Be In Competition with Yourself and Not Others

Your competition isn’t what’s important; you’re what’s important. Only focus on being the very best that you can be, and the rest will follow in time. When you think in this manner, you’ll always be challenging yourself to get better at what you do, and this kind of improvement is what will make you the best.

Make Promises You Can Keep

When you over promise on what you’re going to deliver, you’re setting yourself up for failure. You may think that you’re promising 110%, but your 110% is only your client’s 100%. This means if you only deliver 105% of what you’re capable of, then you’re delivering less than 100% to your client. Doing this will damage your reputation.

Let Your Work Speak For Itself

Speaking of reputation let yours speak for itself. You can tell everyone how great you are until you’re blue in the face, but all of that wasted breath will fail to convince others of your greatness in the same way that a proven track record of success can.

Now, Get Out There!

If you manage to take all of these 11 tips to heart and apply them to your work as a content marketer, then you’ll be setting yourself up for tremendous success. So, what are you waiting for? Get out there and do it!