Marketing. It’s the oil that keeps the cogs of a business turning. It’s essential for brand awareness and identity, and attracts people to your business. When it’s that important, you need a great team working with you to make those things happen! So what does it take to build an ace marketing team?
Know the Roles
Before you hire anyone you need to know what you’re hiring for. There are some key components to every marketing team.
If you’re not marketing in the digital world, you’re falling behind. Digital marketing experts can navigate all aspects of the web, including SEO, social media, and the intricacies of Google.
You’ve heard it before. “Content is king.” That’s why you need someone specifically assigned to creating content for your brand. Another great thing about Content Marketers is that they’re often jack-of-all-trades, so if you need a place to start, this is a good one.
Who are your customers? Where are they shopping? What engages them? This data can determine whether you attract new customers and keep your current ones. Marketing Data Analysts are information gurus, able to collect and analyze trends and statistics to show how effective your marketing strategies are.
Wouldn’t it be nice if customers came to you instead of the other way around? That’s what Inbound Marketers are for! They are in charge of the customer experience. The customer decision journey is changing, and you need to be engaging them on their level.
Find Where They’re Hiding
Now that you know what roles to fill, how do you find these diamonds in the rough? Some of them likely come from marketing-related fields already. Your digital marketing candidates might be managing social media or doing website design or SEO strategy for a competitor. The content creators might be in journalism, recent graduates with English degrees, or communications specialists. Your data junkies might come from the finance field (gotta love those spreadsheet skills). Inbound marketers love connection, so checking out LinkedIn is a good start!
Rethink Traditional Hiring
Found someone amazing but they don’t fit the role? Create a role for them. You don’t want to miss out on an amazing hire just because they’d be a better video content creator than blog writer. And don’t forget, it’s just as important to have someone who fits in with your company culture and your team, so make sure to take that into consideration when making your choice.
Have questions? Get in touch! We’d love to connect.