Facebook Ads and Following

How to Use Paid Ads to Grow Your Facebook Following

So, you’ve got your Facebook Business page set up and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day that’s a lot of real estate to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads come into play.

Let’s start with the basics.


What is a Facebook Paid Ad?

According to Facebook, “With Facebook Ads, you can create targeted ads to reach different audiences and meet your business goals.” It seems pretty straightforward, but let us elaborate.

Facebook Paid Ads are a simple and cost-effective strategy for your business to reach a specified demographic. You can promote your custom ads and content to reach an audience of your choosing. What’s more, you can use the ads to collect data that will help you improve the ads to increase their efficiency.


How to Build An Effective Facebook Ad

When you’re building your ad, there are a few important factors to consider:


Choose Your Audience
Deciding which demographics you want to target is one of the most important parts of optimizing your ad. Choosing a broad range is effective for some businesses, but you’re more likely to see results by narrowing your terms. For example, if you’re selling video games you might want to target men and women between the ages of 15 and 40 with interests in video games and entertainment, since that’s where your customers are likely coming from. If you’ve optimized your audience to your business, you’ll reach people who will want to follow your page.

Create a Compelling Message
Your Facebook Ad has limited space, so make sure you’re saying exactly what you want to. Are you offering a deal? Hosting an event? Showcasing products? Make your message relevant to your audience and give it a call to action! Don’t forget to add an image, too. Ads with photos are much more likely to attract attention than those without.

Switch it Up
Why make only one ad when you can make two? Creating more than one ad gives you multiple sets of analytics so you can determine which ads work and which ones don’t. If you find your ads are working well, it’s still important to switch them up every so often so the message doesn’t stagnate. People get tired of seeing the same thing over and over again, so keep it fresh!


You’re all set to get started! Facebook Ads are meant to be easy, and Facebook has some great resources to help you get started. If you’ve got questions, give us a shout! Cargo Digital is here to help.

Halloween marketing mistakes

4 Marketing Mistakes to Avoid this Halloween

Supernatural claims, tricking instead of treating, comments in the catacombs, being invisible? If it sounds more spooky than marketing-related, you couldn’t be more wrong. Our team compiled the 4 marketing mistakes you should avoid this Halloween to make sure you’re not just serving ghosts of customers past! Take a look:

Now that you know what not to do, contact our team at Cargo Digital to learn more about how we can help your business thrive well beyond the holidays.

Happy Halloween!

Ace Marketing Team

How to Build an Ace Marketing Team

Marketing. It’s the oil that keeps the cogs of a business turning. It’s essential for brand awareness and identity, and attracts people to your business. When it’s that important, you need a great team working with you to make those things happen! So what does it take to build an ace marketing team?


Know the Roles

Before you hire anyone you need to know what you’re hiring for. There are some key components to every marketing team.


Digital Marketing

If you’re not marketing in the digital world, you’re falling behind. Digital marketing experts can navigate all aspects of the web, including SEO, social media, and the intricacies of Google.


You’ve heard it before. “Content is king.” That’s why you need someone specifically assigned to creating content for your brand. Another great thing about Content Marketers is that they’re often jack-of-all-trades, so if you need a place to start, this is a good one.


Who are your customers? Where are they shopping? What engages them? This data can determine whether you attract new customers and keep your current ones. Marketing Data Analysts are information gurus, able to collect and analyze trends and statistics to show how effective your marketing strategies are.

Inbound Marketing

Wouldn’t it be nice if customers came to you instead of the other way around? That’s what Inbound Marketers are for! They are in charge of the customer experience. The customer decision journey is changing, and you need to be engaging them on their level.


Find Where They’re Hiding

Now that you know what roles to fill, how do you find these diamonds in the rough? Some of them likely come from marketing-related fields already. Your digital marketing candidates might be managing social media or doing website design or SEO strategy for a competitor. The content creators might be in journalism, recent graduates with English degrees, or communications specialists. Your data junkies might come from the finance field (gotta love those spreadsheet skills). Inbound marketers love connection, so checking out LinkedIn is a good start!


Rethink Traditional Hiring

Found someone amazing but they don’t fit the role? Create a role for them. You don’t want to miss out on an amazing hire just because they’d be a better video content creator than blog writer. And don’t forget, it’s just as important to have someone who fits in with your company culture and your team, so make sure to take that into consideration when making your choice.


Have questions? Get in touch! We’d love to connect.