Writing Better Content
Writing better content that’s going to pay dividends isn’t easy.
It has to be something that people want to read and that they find valuable.
Making content that has these characteristics can be incredibly challenging. What’s more is that even if you manage to create an article that’s share able, you still have to take steps to get it out in front of people in order for it to be shared.
I mean what is the point on writing the best article in the world if no one can see it?
With that in mind, here are 10 tips that will help you create better content that gets traffic:
- Don’t Reinvent the Wheel
When you’re looking to craft an article, you don’t have to start from scratch. This doesn’t mean that you should plagiarize other successful content, but it does mean that you should look to see what’s out there in order to identify topics of interests for your target audience. To do this, you can use a site like Buzzsumo, check out community sites in your niche, and even look for sites that curate content around your keywords.
- Improve Upon Established Ideas
Like we said, you don’t want to plagiarize what you find, but you do want to improve upon it. What is that you, in your experience, can bring to the table? See what else is out there, and try to make your article more comprehensive than everything else. To do this, you should always research your topic fully, back up any claims you make with hard information, and try to speak about your personal experience rather than telling others what to do.
- Visual Information is Your Best Friend
Reading lots of text on a screen can get tiresome, and people will often check out. That’s why you want to break up your content with eye-catching and relevant visual information. This can take many forms, including photographs, charts, graphs, infographics, comics, videos and even screenshots. Using visual information in your articles makes what you’re saying more easily digestible.
- Don’t Forget Old Copy writing Techniques
While the Internet wasn’t around when copywriting was invented, that doesn’t mean that all of the old copywriting techniques no longer apply. You still, for example, need to focus on creating eye-catching and provocative headlines. Further, whenever possible, you should try to tell a story with the articles that you write. Finally, make sure that there’s a clear call to action for your readers, preferably one that encourages them to share what you’ve written.
- Get Influential People to Share Your Work
If you can get an influencer in your niche to share your work, then you’re going to get noticed. One of the best ways you can do this is by featuring the advice of an influencer and how you applied it. By doing this, you become a kind an exemplary case for that influencer, which he or she will want to share. Additionally, you can choose to apply the “drip technique”, wherein you feature quotes that you commission from a select cadre of influencers.
- Don’t Forget SEO
If the search engines can’t see your article, then people will never find it. Make sure that you’re choosing keywords that are relevant to your niche, and that you’re using them appropriately within you content. You want those keywords front in the body of your article and in its headers, page titles and everything else.
- Use Content Upgrades
No doubt, you’re trying to grow an email list from your readers. An excellent technique for doing this is offering “content upgrades” for your articles. These can be additional pieces of information that readers can get if they’re willing to supply their email addresses. For example, you could provide a downloadable checklist that corresponds to a set of how-to instructions.
- Sell Your Content Upgrades
Of course, if you want people to opt into your content upgrades, you have to sell them on their value. To do this, you’ll want to identify the specific reasons that your content upgrade will be valuable to the reader, and then you want to convey those clearly and concisely – just like any other call to action.
- If You’re Selling Something, Have a Problem
If you’re trying to sell something to your readers, whatever it is that your selling should address a real problem that they’re having. Whatever that problem is, though, be sure that it’s specific, as the more specific you are, the more likely your audience is to be interest in learn more about the product or service.
- Then Sell the Solution
Once you have the audience’s interest, you have to convince them that what you’re selling is the solution to the specific problem you’ve identified. To do this, you should demonstrate expert understanding of the issue, leverage visual information, speak from personal experience, and highlight the value of what you’re offering.
Start Getting Traffic Now!
If you follow these ten tips for writing better content and getting traffic, you should begin to see results sooner rather than later. So hop to it, and see what you can accomplish!