What Makes a Website Visually Appealing?

In many cases, your website is the first experience people have with your brand. That means you have to make it a good one! People respond to visual cues, so how can you take advantage of that with your website design?

Choose Your Message

What is your business? What do you want people to take away? When you’ve only got a few seconds to impress before they click the back button, you want to make sure that you’re giving people what they’re looking for right off the bat.

Take our site for example:

Cargo website

What do we do? You know the answer right away; it’s the first thing you see.

Choose a Header Image

The other thing you see when you get to our page is our header. People love images and videos, so make good use of them on your homepage and throughout your site! Don’t just choose any old image though. Pick one that will connect people to what you do and offer. Make sure you have the rights to the photo, too, or choose one from a stock photo site. Pexels has some good advice on how to optimize your header.

Decide on Font and Colours

Fonts and colours have power! They are tools through which your message is received. That’s why your font choice is important. Don’t go too crazy on the colours, either.  A basic understanding of colour psychology can help you decide on a colour scheme.

Commit to Responsive Design

Stats show that 65% of people have a better opinion of a brand if they have a good mobile website experience. We live in an age of portable technology; the internet is at the tips of our fingers. If your site isn’t mobile friendly, you’re falling behind your competitors. What’s more, having a mobile responsive website actually improves your SEO (and getting points with Google is what every website wants)!

Keep Things Simple (But Not TOO Simple)

A good user experience is what keeps people on your site longer. Don’t make things harder for them with too many images and links. That being said, a webpage that has no description of services or information about the company isn’t useful either. The trick is to have enough info to keep people engaged, but not so much that they drown in your content.

Have more questions? Get in touch! At Cargo Digital we’re happy to help.



3 Steps to Effectively Use Hashtags

Ask anyone under the age of 20 what the symbol is and they won’t call it a pound sign. This harmless little sign has now taken on a whole new identity, one you must adapt to to remain modern and appealing on today’s social media channels…but how?

When done right, hashtags can improve your visibility online, extend your reach, and much more! Of course, too much of a good thing can be a really bad thing and hashtags are no exception to this rule. Even #millennials don’t want to see #useless #hashtags #EverywhereTheyGo, because #That’sTotallyAnnoying. See our point? With these tips, you’ll be using hashtags successfully and engaging your superfans in no time!

Choosing the Ideal Hashtag for Your Business

Make sure you create a brand hashtag that is short, easy to spell, and unique to your company. Remember, short and sweet is always better. If your business builds homes, a hashtag like #BuildingTheHomeOfYourDreamsIsWhatWeDo is less appealing and memorable than #DreamHomesByBusinessX. The same goes for a campaign hashtag. For a promotion, keep its unique hashtag short and simple so fans remember it easily and tag it whenever it’s relevant! Easy, right?

Using Trending Hashtags

Slapping an octothorpe on any old word isn’t doing you any favours. Your best bet is to use hashtags that are already trending on social media channels. Again, this comes with a word of warning:  less is more! If you spam a trending topic with too many posts or hashtags that are irrelevant to your business or post, you run the risk of irritating your potential audience. How do you know what’s trending? A few great resources, like and Trendsmap can help you discover what’s trending and what you can use to boost your social media reach. See? It’s not so hard!

Social Media Platforms

What social platform will you be using? Let’s run through the most common platforms together and make sure you’re hashtagging like a pro. Using hashtags on Facebook isn’t actually useful in boosting engagement, so you can drop them altogether. If you’re a die-hard hashtagger, limit your usage to one or two tags per post. Similarly, using less than two hashtags is most effective for Twitter as well. To optimize Google+, you can simply increase it to three tags. On the opposite end of the spectrum, Instagrammers use upwards of 11 for optimal performance. Remember though, don’t overdo it either. Got it? Great!

Now you’re ready to get out there and hashtag your way to success! With our suggestions, you can grow your social media following, extend your reach, and so much more. Still hesitant? Let us know! Cargo Digital is ready to help whenever you are.

facebook following

Building an Organic Facebook Following

Facebook’s Newsfeed algorithm is one of the most debated systems around. This algorithm determines who can see your posts and where they show up in the Newsfeed.

There are four main components of the algorithm:  interest, the creator, the post type, and the recency of the post. We’ll explore these components and how to build your following organically.



The first thing Facebook considers is how interesting users find your content. Followers will see more of your posts because they’re already interested in your page. How much interaction a post receives is also factored into the algorithm. The more people who like, share, and comment on your post, the more people it will reach!


The Creator

The performance of your page’s past posts is measured against posts from other users. This is where it helps to be more active on your pages! Remember, though, more activity doesn’t always equal more interest.


Post Type

The type of post plays a role in how much interest and reach a post receives. Typically, photo-based posts on Facebook rank higher than text-only posts. Images allow users to take in information more quickly than text-based posts.



There are over three million posts made to Facebook every hour, and how recently you posted will matter! The Newsfeed algorithm takes publishing time into consideration when determining where your post should appear.


How to Grow your Audience

The best tips to grow your organic Facebook following are simple. The first, and likely the most logical, is to be active on your page! If you’re not posting, there’s nothing for your audience to interact with. Varying the content you post can also impact on your follower numbers. Different types of posts appeal to different members of your audience.

By responding to comments, reviews and creating a dialogue you can see a big difference in the engagement level of your audience. Be social and use your accounts to connect and engage with your followers!

If there’s one thing that will work against your business page, it’s spamming. Ensure you post the best content by curating it carefully, based on the wants of your audience. By posting only curated content, your followers are more likely to be engaged!

This information, and these tips, could help you grow your own Facebook following without having to spend any money! Still need some help with your social media audience? Cargo Digital is here to help.


10 Tips For Writing Better Content that Gets Web Traffic

Writing Better Content That Gets Web Traffic

Writing Better Content

Writing better content that’s going to pay dividends isn’t easy.

It has to be something that people want to read and that they find valuable.

Making content that has these characteristics can be incredibly challenging. What’s more is that even if you manage to create an article that’s share able, you still have to take steps to get it out in front of people in order for it to be shared.

I mean what is the point on writing the best article in the world if no one can see it?

With that in mind, here are 10 tips that will help you create better content that gets traffic:


  1. Don’t Reinvent the Wheel

When you’re looking to craft an article, you don’t have to start from scratch. This doesn’t mean that you should plagiarize other successful content, but it does mean that you should look to see what’s out there in order to identify topics of interests for your target audience. To do this, you can use a site like Buzzsumo, check out community sites in your niche, and even look for sites that curate content around your keywords.

  1. Improve Upon Established Ideas

Like we said, you don’t want to plagiarize what you find, but you do want to improve upon it. What is that you, in your experience, can bring to the table? See what else is out there, and try to make your article more comprehensive than everything else. To do this, you should always research your topic fully, back up any claims you make with hard information, and try to speak about your personal experience rather than telling others what to do.

  1. Visual Information is Your Best Friend

Reading lots of text on a screen can get tiresome, and people will often check out. That’s why you want to break up your content with eye-catching and relevant visual information. This can take many forms, including photographs, charts, graphs, infographics, comics, videos and even screenshots. Using visual information in your articles makes what you’re saying more easily digestible.

  1. Don’t Forget Old Copy writing Techniques

While the Internet wasn’t around when copywriting was invented, that doesn’t mean that all of the old copywriting techniques no longer apply. You still, for example, need to focus on creating eye-catching and provocative headlines. Further, whenever possible, you should try to tell a story with the articles that you write. Finally, make sure that there’s a clear call to action for your readers, preferably one that encourages them to share what you’ve written.

  1. Get Influential People to Share Your Work

If you can get an influencer in your niche to share your work, then you’re going to get noticed. One of the best ways you can do this is by featuring the advice of an influencer and how you applied it. By doing this, you become a kind an exemplary case for that influencer, which he or she will want to share. Additionally, you can choose to apply the “drip technique”, wherein you feature quotes that you commission from a select cadre of influencers.

  1. Don’t Forget SEO

If the search engines can’t see your article, then people will never find it. Make sure that you’re choosing keywords that are relevant to your niche, and that you’re using them appropriately within you content. You want those keywords front in the body of your article and in its headers, page titles and everything else.

  1. Use Content Upgrades

No doubt, you’re trying to grow an email list from your readers. An excellent technique for doing this is offering “content upgrades” for your articles. These can be additional pieces of information that readers can get if they’re willing to supply their email addresses. For example, you could provide a downloadable checklist that corresponds to a set of how-to instructions.

  1. Sell Your Content Upgrades

Of course, if you want people to opt into your content upgrades, you have to sell them on their value. To do this, you’ll want to identify the specific reasons that your content upgrade will be valuable to the reader, and then you want to convey those clearly and concisely – just like any other call to action.

  1. If You’re Selling Something, Have a Problem

If you’re trying to sell something to your readers, whatever it is that your selling should address a real problem that they’re having. Whatever that problem is, though, be sure that it’s specific, as the more specific you are, the more likely your audience is to be interest in learn more about the product or service.

  1. Then Sell the Solution

Once you have the audience’s interest, you have to convince them that what you’re selling is the solution to the specific problem you’ve identified. To do this, you should demonstrate expert understanding of the issue, leverage visual information, speak from personal experience, and highlight the value of what you’re offering.

Start Getting Traffic Now!

If you follow these ten tips for writing better content and getting traffic, you should begin to see results sooner rather than later. So hop to it, and see what you can accomplish!