Digital Marketing Strategy At A Glance
AT A GLANCE
WELCOME TO THE WORLD OF DIGITAL MARKETING
Digital Marketing can be very complex. Not many people have a sound understanding of it. What makes things even more challenging is the fact that things change so quickly on the web. For the sake of simplicity, we have broken down your digital marketing strategy into 3 easy to follows steps. Different organizations will be at different phases throughout their growth cycle..
THE PHASES OF YOUR DIGITAL MARKETING STRATEGY
You reside in one of these phases of strategy development
The Golden Rule:
TRAFFIC + CONVERSION = SALES
Creating a winning strategy by putting all the pieces in place one layer at a time.
Phase 1 –
Define Branding and Messaging (Conversion Strategy)
Think of your website as your home base. A memorable brand that creates a solid user experience is the first step to creating your business. Our goal is to go through your existing web assets with a fine toothed comb and use cutting edge conversion principals to turn your brand into a lead generation machine.
Phase 2 –
Define a Content Development Strategy (Conversion Strategy)
Content is king on the net. In order to succeed with building value for people you need to build a sales funnel. As you learn understand your market and define the core problems of your audience, put your resources into over drive to create solutions to the problems that drive demand.
Phase 3 –
Define Digital Marketing Strategy (Traffic Generation)
One you have something that you can actual sell, it is time to put all that hard work to the test by generating traffic. Strategies can differ from person to person but one thing is certain: measuring, testing & tracking will give you all the information you succeed. This process continues throughout time.
Rinse & Repeat
Track, Test, Measure And Tweak.
This is the phase in which we take everything we have talked about in terms of digital marketing strategy complete the feedback loop. You should craft lead magnets to drive opt in’s or use social proof to trigger a phone call in your campaigns. Upon a careful inspection of your current value chain, we gain information to drive as much ROI as possible for your business.
WE WANT TO PROVIDE VALUE TO PROSPECTS AND TURN THEM INTO BUYERS
The statement above is the essence of a sales funnel. Below is a simple sales funnel that shows the process many digital companies use to sell content and engage information seekers and turn them into buyers. The idea is to offer increasingly better levels of content so that people who sign up on your list for free end up buying later in the future. As they become buyers (usually with a small purchase) they are offered increasingly high end products until a very expensive product is offered at the end. How this is implemented will vary from market to market, but the ideas and fundamentals are the same universally.
The Process Is Simple…
- Create Action Paths On Your Website
- Choose A Traffic Source
- Send Visitors To Your Site
- Measure The Results
- Tweak Areas On Your Site That Need Improvement
These simple steps are in a nutshell…..the essence of digital marketing.