So, you’ve got your Facebook Business page set up and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day that’s a lot of real estate to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads come into play.
Let’s start with the basics.
What is a Facebook Paid Ad?
According to Facebook, “With Facebook Ads, you can create targeted ads to reach different audiences and meet your business goals.” It seems pretty straightforward, but let us elaborate.
Facebook Paid Ads are a simple and cost-effective strategy for your business to reach a specified demographic. You can promote your custom ads and content to reach an audience of your choosing. What’s more, you can use the ads to collect data that will help you improve the ads to increase their efficiency.
How to Build An Effective Facebook Ad
When you’re building your ad, there are a few important factors to consider:
Choose Your Audience
Deciding which demographics you want to target is one of the most important parts of optimizing your ad. Choosing a broad range is effective for some businesses, but you’re more likely to see results by narrowing your terms. For example, if you’re selling video games you might want to target men and women between the ages of 15 and 40 with interests in video games and entertainment, since that’s where your customers are likely coming from. If you’ve optimized your audience to your business, you’ll reach people who will want to follow your page.
Create a Compelling Message
Your Facebook Ad has limited space, so make sure you’re saying exactly what you want to. Are you offering a deal? Hosting an event? Showcasing products? Make your message relevant to your audience and give it a call to action! Don’t forget to add an image, too. Ads with photos are much more likely to attract attention than those without.
Switch it Up
Why make only one ad when you can make two? Creating more than one ad gives you multiple sets of analytics so you can determine which ads work and which ones don’t. If you find your ads are working well, it’s still important to switch them up every so often so the message doesn’t stagnate. People get tired of seeing the same thing over and over again, so keep it fresh!
You’re all set to get started! Facebook Ads are meant to be easy, and Facebook has some great resources to help you get started. If you’ve got questions, give us a shout! Cargo Digital is here to help.