Faster Websites Rank Better
Having a website that loads it's content in a timely manner increases the chances a user will engage with your website. This study by Royal Pingdom shows shows a direct correlation between bounce rate and load time.
- 5 seconds means a 40% bounce rate
- 4 seconds means a 25% bounce rate
- 3 seconds or less means a bounce rate of less than 10%
You are automatically losing 40% or more of your potential website traffic if your website loads faster than 5 seconds or more. Of 100 users, that means 40 users that will not call to do business with you.
User Engagement Drives Rankings
It's commonly known, that Google wants to show users the best content. So, it makes sense that Google will rank websites as high if 40% or more of their users are not bothering to wait for a website to load.
Take, a look at a company in Calgary, Great Tel Ltd
As we work to improve their website load times, and technical performance, their rankings also go up.